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  • Member Login
You must include atleast 3 characters!
  • ABOUT BCtA
    • ABOUT BCtA
    • INCLUSIVE BUSINESS AND SDGS
    • OUR TEAM
    • OUR PARTNERS
    • BCtA TIMELINE
    • GET IN TOUCH
  • JOIN BCtA
  • OUR MEMBERS
  • NEWS & EVENTS
    • HIGHLIGHTS
    • NEWS
    • WEBINARS
    • EVENTS
    • BCtA & GUARDIAN LABS
    • ANNUAL FORUM 2019
    • ANNUAL FORUM 2020
  • RESOURCES
    • OUR INSIGHTS
    • REPORTS
    • CASE STUDIES
    • COVID-19 RESOURCES
    • MULTIMEDIA
  • IMPACT
    • IMPACT LAB
    • IMPACT CHAMPIONS
  • TOOLKITS
    • MATURITY JOURNEY
    • IMPACT LAB
    • MANAGEMENT PRACTICES
    • HUMAN RIGHTS AND IB
    • IB IN SUB-SAHARAN AFRICA
    • GENDER EQUALITY FOR BUSINESS
    • SME ACTION PLATFORM
    • SDG CORPORATE TRACKER COLOMBIA
  • BCtA ANNUAL FORUM

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Diageo

Business Call to Action >Members >Diageo

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Diageo

BCtA Membership StatusAlumni

Sourcing Raw Materials Locally

Sector
Agriculture, Food & Beverage
Region of Initiative
Africa
SDG contribution
SDG 2: Zero hunger

In 2008, Diageo, the world's largest premium drinks brand, committed to develop the sorghum agricultural value in Cameroon and to provide a sustainable source of local grains for use in Diageo's products. Diageo is working with farmers in Cameroon to develop skills and agronomic practices, establish collectives, and provide farmers with access to credit and establish collectives.

The company plans to replace as much as 16,000 tons of imported grains with locally produced sorghum for its drinks. Approximately 10,000 people will benefit from the local sourcing of grains.

Publications - Case Studies

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Diageo

In 2008, Diageo joined the BCtA with its commitment to develop its sorghum agricultural value chain in Cameroon by providing technical assistance and...

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Case Studies

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