BCtA Membership StatusActive
Developing the capacity of handicraft producers in low-income countries
Japanese lifestyle brand MUJI has committed to reducing poverty by enhancing capacity of local producers in Kyrgyzstan, Tanzania, Laos and India.
The retailer, with international brand presence in over 800 stores across Japan, Asia, Europe and the USA, is scaling its efforts to source locally and increase the number of local producers, especially women from post-conflict or transitional societies. The basic principle of MUJI merchandise development is to create products that are fundamental, practical and really necessary in daily life, and to ensure efficient and minimal manufacturing processes.
MUJI is committed to sourcing products and raw materials locally focusing on eradicating extreme poverty, empowering women and ensuring environmental sustainability in the markets of its operations. As part of its BCtA commitment, by 2020 MUJI will train the total of 600 local producers, especially women, in Kyrgyzstan, Tanzania, Laos and India in eco-friendly and environmentally sustainable production, engaging them in the company’s supply chain and increasing their incomes and livelihoods.
Japan's NHK World Spotlights Inclusive Business and MUJI
NEWSLINE Feature: "Private Firms, Public Mission"
Aired on September 26, 2013