Founded in Sweden in 1947, H&M is today one of the world's leading fashion companies. Besides H&M, the group includes the brands Cheap Monday, & Other Stories, COS, Monki, Weekday and H&M Home. The group has around 3,100 stores in 53 markets including franchise markets. H&Ms business concept is to offer fashion and quality at the best price. That is why sustainability is an integrated part of H&Ms operations and considerable resources are devoted to ensure sustainable development in the long term. In addition, H&M plays an important role in Bangladesh's economy, working with suppliers in the country for 30 years.

H&M's commitment to the Business Call to Action (BCtA) is part of its larger goal to make continuous and lasting improvement for the clothing industry in Bangladesh by providing training which will benefit an estimated 5,000 individuals by 2016.

As part of this effort, the retailer plans to expand its commitment to sustainability and establish a replicable model for training and support for skilled labor within the export Ready Made Garment (RMG) industry.

H&M's goal is to help ensure that as a long-term buyer of manufactured goods in the region, the company hopes to help increase the skills of workers, as well help increase their employability with quality vocational training for women.