Global Easy Water Products (GEWP), a leading social enterprise has joined the Business Call to Action (BCtA) with plans to provide low-cost micro irrigation systems for smallholder farmers in India. The company expects to reach 300,000 families and small hold farmers with its innovative technology by 2018.

 

GEWP's strategy is to leverage rural market forces. The company sources from local manufacturers uses a network of independent retail dealers, and builds expertise in local technicians to ensure the final product reaches the smallholder farmer.

KB brand drip irrigation laterals are useful for the crops like-vegetables, cotton, sugarcane and horticulture. KB micro sprinklers are suitable for close spacing crops like onion, ginger, garlic and fodder. These systems are very easy to install and maintenance also is very easy. Thousands of farmers are using KB drip & sprinklers in various crops across India abroad. GEWP's strategy is to leverage rural market forces. The company sources from local manufacturers, uses a network of independent retail dealers, and builds expertise in local technicians to ensure the final product reaches the smallholder farmer.