BCtA Membership StatusActive
Improving housing opportunities for low-income families in Mexico and the Caribbean
CEMEX is a global building materials company that provides high-quality products and reliable services to customers and communities in more than 50 countries. CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future. CEMEX is the first company to join the BCtA with two separate initiatives.
Patrimonio Hoy
CEMEX has pledged to expand its flagship Patrimonio Hoy (PH) initiative. The expansion will provide access to affordable housing to low-income families in urban areas through offering new, more flexible services. Starting in 2014, PH will offer not only the opportunity for low-income families to build and expand homes much faster (1/3 the time of the average home construction), but it will also offer extended technical assistance and delivery schedules tailored to the preferences of individual families. Through this inclusive business initiative, CEMEX plans to provide at least 125,000 additional low-income families (approximately 645,000 people) with affordable housing by 2016.
PiAC
CEMEX's additional initiative is to expand its Assisted Self Construction Program (Programa Integral de Autoconstrucción Asistida--PiAC), an innovative construction program designed to benefit local communities. The PiAC program will grow the number of Self-Employment Production Centers available to low-income communities in Mexico, Guatemala, and Colombia. The company partners with local governments and local non-profit organizations to manage Self-Employment Production Centers, where local families receive supportive training and materials to manufacture brick blocks to better construct their own housing. As part of this inclusive business model, CEMEX has already supported more than 25,000 families through the special centers and plans to reach an additional 26,700 families in a situation of extreme poverty in Mexico and the Caribbean region by 2016.
In January 2014, CEMEX joined the Business Call to Action with its Assisted Self-Construction Integrated Program (Programa Integral de...
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Case StudiesIn January 2014, Patrimonio Hoy, a subsidiary of the multinational Mexican cement manufacturer CEMEX, joined the Business Call to Action (BCtA) with...
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Case StudiesIn 2004, the late CK Prahalad, an influential management professor and author, published The Fortune at the Bottom of the Pyramid, a book that...
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External ArticleCemex Patrimonio Hoy aims to understand the impact of improved housing materials and construc on on home security and func onality, home businesses...
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