Business Call to Action
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Launched at the United Nations in 2008, Business Call to Action (BCtA) aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that engage people at the base of the economic pyramid (BoP) – people with less than US$10 per day in purchasing power in 2015 US dollars – as consumers, producers, suppliers, distributors of goods and services and employees.
BCTA is a unique multilateral alliance among donor governments – including the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency (Sida), the Swiss Agency for Development and Cooperation, the UK Department for International Development (DFID), and the United Nations Development Programme, which hosts the secretariat.
243 companies, ranging from multinationals to social enterprises, and working in 70 countries, have responded to the BCtA by committing to improve the lives and livelihoods of millions in developing countries through access to markets, financial services, affordable healthcare, water and sanitation, education and other critical services. BCtA member companies are market leaders that provide examples of successful, profitable and scalable models for reaching poor communities and contributing to global development.
Worldwide, 243 companies have responded to BCtA by making commitments towards the SDGs to improve the lives and livelihoods of millions through commercially-viable business ventures that engage low-income people as consumers, producers, suppliers, distributors of goods and services and employees. By 2030, these aggregated commitments will result in increased access to financial services for 59 million people, improved access to energy for 80 million people, improved access to healthcare services for over 617 million people and a 635-million-ton reduction in greenhouse gas emissions, along with many other positive impact. But there is still much work to be done: inclusive businesses need support to increase their development impact. And while the responsibility for inclusive business rests with entrepreneurs, the environment in which the private sector operates is just as important as the nature of the business itself.
Luciana Aguiar holds a PhD degree in Social Sciences (anthropology) from Cornell University. For the last four years, she was the Private Sector in Development and Innovation Specialist for the United Nations Development Program in Brazil where she has developed innovative solutions on inclusive business, finance for development and private social investment. She has acted as a visiting professor at São Paulo University, FGV/EASP and Fundação Dom Cabral. Social Entrepreneur and founding partner of a Benefit company. She was a senior Partner of PlanoCDE, a company that produces and applies value-added knowledge for companies working with the base of the pyramid. PlanoCDE helps companies and organizations to enhance their prescence and social impact on lower income populations, helping to develop products, serves and new business models
For 15 years, Ms. Aguiar has been developing strategies to serve the people living at base of the socio-economic pyramid for institutions such as IDB, CGAP (World Bank) and national and international foundations. Together with corporations, she worked on knowledge management, impact assessment and innovation projects in the areas of financial inclusion, education, health, technology, mass consumer goods, retail and communication.
Sahba Sobhani is a Global Programme Advisor-Private Sector in the Bureau for Policy and Programme Support (BPPS), UN Development Programme (UNDP). In this capacity, he provides programme support and policy advice on private sector development issues and technical oversight for UNDP’s multi-stakeholder initiatives including the Business Call to Action Initiative, the Connecting Business Initiative and the G20 Global Platform on Inclusive Business. He has significant experience in programme design, development and resource mobilization in the area of private sector in development including the design the first in the world mobile money-enabled housing repair initiative for early recovery in Haiti and the successful setup of a national CSR Center in Egypt and a global center in Turkey. He has also designed and implemented a successful targeted corporate outreach strategy that tripled the number of inclusive business member commitment by leading companies from 50 to 150 through the Business Call to Action Initiative. He has been the principal author and content manager of all 5 major UNDP-led reports in the area of private sector in development, including 2003 African Stock Exchanges Handbook, 2004 Report of the Commission on the Private Sector and Development: Unleashing Entrepreneurship: Making Business for the Poor, 2008 Global Growing Inclusive Markets Report: Creating Value for All: Strategies for Doing Business with the Poor, 2010 Growing Inclusive Markets Initiative, MDG Report and Report Team co-manager of two regional Growing Inclusive Markets Reports for Africa (2013) and Emerging Europe and CIS (2011); .Previously, he managed two key UNDP private sector initiatives in the executive office of the former Administrator of UNDP, Mark Malloch Brown, including the Commission on the Private Sector and Development, and the African Financial Markets Initiative. He co-authored Unleashing Entrepreneurship: Making Business Work for the Poor, the seminal report of the Private Sector Commission produced at the request of former UN Secretary-General Kofi Annan. Mr. Sobhani was the managing editor of the African Stock Markets Handbook. He has also worked in the private sector at Idealab in Palo Alto and Newscom Limited in Singapore. He is a graduate of Yale University and the Fletcher School of Diplomacy (USA).
Rabayl Mirza is Impact Lead at the Business Call to Action. She has a strong track record of supporting organisations and companies manage and measure their impact. Prior to joining BCtA, Rabayl worked as a Senior Manager for the Measurement, Learning and Evaluation function at the Aman Foundation, $100 million social impact fund of the Abraaj Group.
At Aman, she put in place an impact framework and institutionalized evidence-based decision-making. She also led the Corporate Social Responsibility department for Pakistan International Container Terminal (PICT), a private shipping conglomerate. At PICT Rabayl set up Organization for Social Development Initiatives (OSDI) that invested in health, education and livelihoods in the rural areas of Pakistan. She has also worked as a consultant with Stimulus (Pvt) Ltd to provide technical support on program design and impact measurement, and as Monitoring and Evaluation lead for the Sindh Rural Support Programs, a Pakistani government initiative to improve livelihoods for women in the rural areas.
She has an MSc in Economic Development and Policy Analysis from the University of Nottingham (UK) and a Bachelors in Business Administration from the Institute of Business Administration in Pakistan.
Sheila Casserly joins Business Call to Action as part of the Outreach and Membership Team. Sheila’s professional background in education and international relations has spanned from her native Minnesota to Berlin, Vienna and Istanbul. Sheila previously worked in the German Bundestag as a recipient of the International Parliamentary Scholarship and later moved to Istanbul, where she trained business professionals in corporate and cross-cultural communication skills at numerous Turkish and multinational companies. During her CEMS graduate studies in international management, Sheila served as representative of Koç University on the CEMS Global Student Board, where she led a team focused on responsible leadership and social responsibility in business education. Sheila holds a BA in Geography and International Relations from the University of Wisconsin - Madison and a CEMS MSc in International Management from Koç University in Istanbul and Vienna University of Business & Economics. She speaks English, German and Turkish.
Pedro's role as an Impact Specialist at BCtA includes supporting companies to measure and manage their impact, conducting trainings on impact measurement plans development and providing technical assistance with BCtA's impact measurement tool, Impact Lab.
Pedro's professional background in business and education took him accross cities within different continents - from his native Lisbon to Bogota, Seoul and Istanbul. Pedro's broad knowledge spans from financial markets as he worked at EDP, the biggest utitlities company in Portugal, to education after working as an english professor in an initiative from Colombia's Ministry of Education and also marketing after his position as Marketing Director in AIESEC's Catolica office.
Pedro has a Double Degree MSc in Public Policy and Human Development from United Nations University and Maastricht University (Netherlands) and he holds a Bachelors in Business Administration from Catolica-Lisbon, School of Business and Economics in Portugal.
During his studies, Pedro was actively involved in social projects, working as both financial controler and event planner for different NGOs focusing on integration of refugees in the community of Maastricht. He speaks Portuguese, English and Spanish.
The Swiss Agency for Development and Cooperation (SDC) is Switzerland’s international cooperation agency within the Federal Department of Foreign Affairs (FDFA). In operating with other federal offices concerned, SDC is responsible for the overall coordination of development activities and cooperation with Eastern Europe, as well as for the humanitarian aid delivered by the Swiss Confederation.
Sida works according to directives of the Swedish Parliament and Government to reduce poverty in the world. The overall goal of Swedish development cooperation is to contribute to making it possible for poor people to improve their living conditions. Sida's head office is located at Valhallavägen in Stockholm, but staff are also stationed in the partner countries. We are organized in ten departments, Internal Audit and the Director-General's Office. Five departments work with implementing the development assistance and five with support, steering and control A large proportion of the contribution management is delegated to the foreign missions. Sida's Director-General is called Charlotte Petri Gornitzka. Bo Netz is Deputy Director-General. The total number of employees is 678 people (jan. 2014), of which approximately 140 persons work outside Sweden. Approximately 65 per cent of the employees are women.
DFID is the UK Government department that manages Britain’s aid to poor countries and works to get rid of extreme poverty.
The Ministry of Foreign Affairs is the channel through which the Dutch Government coordinates and carries out Dutch foreign policies, labor, environment and anti-corruption.
UNDP is the UN’s global development network, an organization advocating for change and connecting countries to knowledge, experience and resources to help people build a better life.
Istanbul International Center for Private Sector in Development (IICPSD) supports the private sector and foundations to become transformative partners in development through research, advocacy for inclusive business, facilitation of public-private dialogue and brokering partnerships. IICPSD, established in 2011 in partnership with the Government of Turkey, is one of UNDP's six Global Policy Centres.
