Expanding access to safe drinking water for the base of the pyramid customers in Malawi.
Basic Water Needs, a Dutch manufacturer and marketer of household water treatment and safe storage products, has joined the Business Call to Action with a commitment to distribute its low-cost Tulip Table Top water filters to more than 540,000 Malawians by 2018. The company is establishing a new assembly plant in Blantyre, Malawis second largest city, which will provide full-time employment to ten women, and plans to train more than 100 women entrepreneurs to sell Basic Water Needs products through their own shops and local networks. Basic Water Needs projects that the initiative will reduce CO2 emissions by more than 150,000 tons.
Working with two local, Safi Water Treatment Solutions and ARKAY Plastics Industry Ltd., Basic Water Needs inclusive business model involves local development and production of Tulip Table Top water filters to meet customer-specific needs and reduce distribution costs. The company aims to market its products through: direct sales to reach customers at the base and middle of the economic pyramid; the retail network of ARKAY reaching more than 300 shops in Malawi; and partnerships with NGOs that will also raise awareness of proper hygiene and product use to reach Malawis poorest and most vulnerable communities.