Access to agricultural information can help transform lives and allow growers to boost productivity and income. Multi Commodity Exchange's (MCX) Gramin Suvidha Kendra Initiative provides smallholder farmers with up-to-date market data, crops prices, crop protection products, and weather reports. Business Call to Action and Business Innovation Facility (BIF) invite you to this case study approach will delve into the details of how MCX's model is being implemented, including challenges and solutions. An expert respondent will then compare the MCX model to other approaches for covering the last-mile distribution and draw out lessons.
Moderated by Amanda Gardiner, Acting Programme Manager, Business Call to Action
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MCX Disclaimer: Multi Commodity Exchange of India Limited is proposing, subject to market conditions and other considerations, a public offer of equity shares by way of an offer for sale and has filed a Draft Red Herring Prospectus ("DRHP") with the SEBI. The DRHP is available on the websites of SEBI at www.sebi.gov.in and the book running lead managers at www.edelcap.com, http://www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm and www.morganstanley.com/indiaofferdocuments. Investors should note that investment in equity shares involves a high degree of risk and for details in relation to risk factors, please see the section titled "Risk Factors" in the DRHP.
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