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Empowering women entrepreneurs in Mexico
Natura Cosméticos of Brazil, one of Latin America's largest cosmetics firms, has pledged to provide new skills training to low-income sales representatives in Mexico. The company expects to integrate all of its nearly 74,300 beauty advisers into a specialized job training programme aimed at optimizing and upgrading job skills and self-development over the next three years. The training modules, designed by Natura, are expected to increase productivity as well as earning potential by teaching essential business skills and self-knowledge. Some of the training offered includes strategic planning, direct sales, computer skills, customer service, accounting, and project management. There is also a focus on creating self-awareness and helping the consultants become agents for change in their own communities.
Some 98 percent of Natura's beauty advisers in Mexico now are women who lack formal education or prior work experience. Natura, as part of its focus on sustainability, hopes to empower its advisers with entrepreneurial skills that will serve them well in the future.
Natura employs 7,000 staff and more that 1.5 million beauty advisers globally, with 110 staff and 74,275 beauty advisers in Mexico alone, as of December 2012.
With a strong focus on human development and basic business skills training, the program also aims to transform sales representatives into inspired entrepreneurs, aligned with the Natura brand.