Business Call to Action > News & Highlights > BCtA Supports Co-Creating Wealth Summit

BCtA Supports Co-Creating Wealth Summit

The Business Call to Action is a supporting partner at B4MD’s annual Co-Creating Wealth Summit, in Melbourne and Sydney, taking place on December 10, 2012.

With less than 4 years remaining for the Millennium Development Goals to be achieved and the world behind schedule, it is critical that all sectors of society respond to the United Nations call to accelerate progress. It is particularly important that the private sector – the engine of economic growth – participate actively and deliberately in these efforts.

The 2012 Business for Millennium Development (B4MD) Summit “Co-Creating Wealth” presents a series of compelling perspectives from international and Australian business leaders within the food and agriculture sector on the motivation, methodology and business case for co-creation of profitable business models within the food and agriculture sector.

The summit will provide access to best practice case studies and strategic analysis from respected global brands. The associated workshop will bring business leaders together from across the spectrum – with NGOs and social entrepreneurs to test innovative ideas and practical steps that businesses can implement to activate viable and impactful co-created projects.

Co-Creation takes us beyond one-sided wealth creation to a combined participatory model where the intended recipient of value is not passive but rather an active contributor to the creation of that value. It is the difference between creating wealth for the poor and creating wealth with the poor.

This is not a call for more philanthropy, but rather a call to recognise the business case for helping poor countries develop.

Join our panel of global business and knowledge leaders, and roll up your sleeves at the workshop to discover the emergent trend of co-created business – sustainable, market based solutions that are commercially viable and can deliver scalable development results for those at the base of the pyramid.
–  Mr. Simon McKeon Chairman B4MD

For more information on the event, see the program.

When: Monday, December 10, 2012 from 8:45 am – 12:15 pm
Where: RMIT College of Business
Building 80, no. 445 Swanston Street
Melbourne VIC 3000

NSW Trade & Investment Centre
Level 47, MLC Centre19 Martin Place
Sydney NSW 2001

Summit Panelists:

  • Ümran Beba – Regional President for Asia Pacific of PepsiCo (HK)
  • Simon Talbot – Director of Corporate Affairs at Kraft Foods (AUS/NZ)
  • Victoria Thom – World Vision Australia (AUS)
  • Ai O’Hara – UNDP (JP)
  • Chris Mara – Chair of the Coles Indigenous Food Fund (AUS)
  • Adam Denniss – Trade Commissioner at Pacific Islands Trade & Invest (NZ)
  • Mark Ingram – CEO at Business for Millennium Development (AUS)



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