Business Call to Action > Case Studies

Natura: Multi-level sales for multi-level impact

In 2012, Natura joined the Business Call to Action with a commitment to train 250,000 entrepreneurs in Mexico, benefitting 25,000 mostly women entrepreneurs by increasing their productivity and revenue. Natura is a leading cosmetics, toiletry and fragrance company in Latin America. Founded in 1969 in Brazil, Natura now has an annual net revenue of over US$2 billion (2014). While Brazil remains Natura’s main market, Mexico has become Natura’s second largest market in only ten years.

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Barefoot Power: Generating safe, affordable energy while reducing the carbon footprint

Barefoot Power, a member of the Business Call to Action since 2012, provides affordable, safe and clean energy through independent solar power kits while reducing the carbon footprint. As a global, for-profit social enterprise, Barefoot Power manufactures and distributes solar lighting and phone charging products along with accessory devices.

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ClickMedix: Boosting access to medical treatments through technology

In 2013, ClickMedix joined the Business Call to Action with a commitment to train more than 1,000 community health workers in the use of mobile smartphone technologies to help them improve care for at least 1 million underserved patients by 2020. As a global mobile health (mHealth) and education social enterprise, ClickMedix addresses these challenges by providing technology for low-cost medical treatment of hard-to-reach patients. The company has developed a mobile phone application to screen for health risks; health workers are trained and equipped with the application for a user license fee.

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Banco Santander: Extending financial services to low-income communities in Brazil

In September 2013, Santander Microcrédito joined the Business Call to Action with a commitment to serve 124,799 low-income consumers with microfinance services and to disburse up to US$490 million in microcredit loans by 2015. In Brazil, 52 million people and approximately 25 million informal entrepreneurs lack access to the formal banking system. Santander Brasil Microcredit, a company affiliated with Banco Santander Brasil, was founded in 2002 to offer microcredit operations to support business entrepreneurs that could not access formal banking services.

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Unicharm Corporation: Bringing Affordable Hygiene Products to Low-Income Women and Children

In October 2012, Unicharm Corporation, a leading personal care product manufacturer headquartered in Japan joined the Business Call to Action with a commitment to empower women through expanding local production and sales in the Middle East and North Africa (MENA), and Asia. The company aims to both provide affordable hygiene products and baby diapers to as many as 36 million low- income women, and to train local woman employees in manufacturing and sales. Unicharm’s international expansion is expected to more than triple the company’s annual production of diapers and feminine napkins by 2020.

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Mahindra Rural Housing Finance Ltd: Making Home Loans Available to Poor People

Mahindra Rural Housing Finance Ltd. joined the Business Call to Action in 2012 with an initiative to provide home loans to under-served rural and semi-urban consumers in India. Mahindra’s aims include expanding home loans to customers in rural and semi- urban areas in order to achieve a loan portfolio size of US$500 million by 2017 and US$1 Billion by 2020; and providing loans to at least 500,000 customers by 2017 and at least 1 million customers in 2020.

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Phillips Healthcare Services: Providing micronutrients to children in Kenya

Phillips Healthcare Services Ltd. (PHSL) joined the Business Call to Action in 2014 with a commitment to provide micronutrient powder (MNP) to children aged 6–59 months in Kenya.  PHSL aims to provide 150,000 Kenyan children with MNP by 2018.

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Itaú Unibanco: Banking the unbanked in Brazil

Itaú Unibanco joined the Business Call to Action in 2012 with the Itaú Microcrédito initiative, offering microfinancing and increasing the financial literacy of low-income people in Brazil. Itaú Unibanco’s objectives for its Itaú Microcrédito initiative include reaching 100,000 active clients with microcredit products in Brazil by 2016.

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Taze Kuru: Smallholder Sourcing for Dried Foods

In December 2013, Taze Kuru Gida Inc. joined the Business Call to Action with a commitment to source from 100 smallholder farmers in Turkey in order to produce high quality, healthy dried foods using environmentally friendly geothermal energy.

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Juhudi Kilimo: Providing financing for Kenyan smallholder farmers

Juhudi Kilimo provides asset financing and technical assistance to smallholder farmers throughout Kenya. The company joined the Business Call to Action in 2011. Juhudi’s initiative goals include expanding asset financing and technical assistance to rural farmers in order to reach 100,000 farmers by 2015, of whom over 50 per cent will be women, benefiting 500,000 rural Kenyans in all; and increasing the incomes of the farmers Juhudi supports by 50 per cent.

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