Business Call to Action > Case Studies

Unicharm Corporation: Bringing Affordable Hygiene Products to Low-Income Women and Children

In October 2012, Unicharm Corporation, a leading personal care product manufacturer headquartered in Japan joined the Business Call to Action with a commitment to empower women through expanding local production and sales in the Middle East and North Africa (MENA), and Asia. The company aims to both provide affordable hygiene products and baby diapers to as many as 36 million low- income women, and to train local woman employees in manufacturing and sales. Unicharm’s international expansion is expected to more than triple the company’s annual production of diapers and feminine napkins by 2020. Unicharm projects that 40 percent of the company’s total production and sales will be in MENA and Asia by then. In the process, the company will employ an additional 8,000 women throughout Egypt, India, Indonesia, Saudi Arabia, Thailand, and Viet Nam – nearly doubling its female workforce in these countries.

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Mahindra Rural Housing Finance Ltd: Making Home Loans Available to Poor People

Mahindra Rural Housing Finance Ltd. joined the Business Call to Action in 2012 with an initiative to provide home loans to under-served rural and semi-urban consumers in India. Mahindra’s aims include expanding home loans to customers in rural and semi- urban areas in order to achieve a loan portfolio size of US$500 million by 2017 and US$1 Billion by 2020; and providing loans to at least 500,000 customers by 2017 and at least 1 million customers in 2020.

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Phillips Healthcare Services: Providing micronutrients to children in Kenya

Phillips Healthcare Services Ltd. (PHSL) joined the Business Call to Action in 2014 with a commitment to provide micronutrient powder (MNP) to children aged 6–59 months in Kenya.  PHSL aims to provide 150,000 Kenyan children with MNP by 2018.

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Itaú Unibanco: Banking the unbanked in Brazil

Itaú Unibanco joined the Business Call to Action in 2012 with the Itaú Microcrédito initiative, offering microfinancing and increasing the financial literacy of low-income people in Brazil. Itaú Unibanco’s objectives for its Itaú Microcrédito initiative include reaching 100,000 active clients with microcredit products in Brazil by 2016.

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Taze Kuru: Smallholder Sourcing for Dried Foods

In December 2013, Taze Kuru Gida Inc. joined the Business Call to Action with a commitment to source from 100 smallholder farmers in Turkey in order to produce high quality, healthy dried foods using environmentally friendly geothermal energy.

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Juhudi Kilimo: Providing financing for Kenyan smallholder farmers

Juhudi Kilimo provides asset financing and technical assistance to smallholder farmers throughout Kenya. The company joined the Business Call to Action in 2011. Juhudi’s initiative goals include expanding asset financing and technical assistance to rural farmers in order to reach 100,000 farmers by 2015, of whom over 50 per cent will be women, benefiting 500,000 rural Kenyans in all; and increasing the incomes of the farmers Juhudi supports by 50 per cent.

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SAMBAZON: Providing sustainable forest management to Açaí fruit growers in the Brazilian Amazon Rainforest

In November 2011, the US-based food company SAMBAZON (Sustainable Management of the Brazilian Amazon) joined the Business Call to Action with a commitment to train indigenous communities in the Amazon Estuary region on sustainable harvesting of the Açaí berry.

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TTNET: Bridging the Digital Divide in Turkey

In 2013 TTNET, Turkey’s leading Internet service provider (ISP), joined the Business Call to Action with a commitment to increase access to the Internet and education in Turkey.

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Waste Capital Partners: Transforming Waste into Wealth

In 2012, Waste Capital Partners joined the Business Call to Action with a commitment to employ 10,000 formerly independent waste pickers as collectors, composters and recyclers, tripling their income and offsetting 200,000 tons of carbon dioxide by 2017.

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CEMEX PiAC: Enhancing low-income families’ capacities for affordable housing

In January 2014, CEMEX joined the Business Call to Action with its Assisted Self-Construction Integrated Program (Programa Integral de Autoconstrucción Asistida or PiAC) – demonstrating a commitment to enhancing low-income families’ capacities for attaining safe and affordable housing.

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