Business Call to Action > Case Studies > Diageo: Enabling Supply Chain Linkages in Cameroon

Diageo: Enabling Supply Chain Linkages in Cameroon

Innovations in Action: Enabling Supply Chain Linkages in Cameroon

In 2008, Diageo joined the BCtA with its commitment to develop its sorghum agricultural value chain in Cameroon by providing technical assistance and training to farmers. This case study reviews Diageo’s efforts to promote economic growth and opportunities in rural Cameroon and provides a sustainable source of local grains for use in the company’s products.

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