Business Call to Action > Case Studies > The Coca Cola Company: Enabling Jobs and Opportunity

The Coca Cola Company: Enabling Jobs and Opportunity

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In 2008, The Coca-Cola Company pledged to contribute to the achievement of the Millennium Development Goals by leveraging its core business operations. This BCtA case study takes a close look at the company’s efforts to significantly expand its network of locally owned, low-cost micro distribution outlets (MDCs) to provide employment opportunities and contribute to gender equality in base of the pyramid markets across Africa.

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