Thomson Reuters: Removing Barriers to Growth in Agriculture
In 2008, Thomson Reuters answered the BCtA with its initiative to provide India’s farmers with the tools and information they need to increase productivity and remove barriers to growth. Reuters Market Light (RML), Thomson Reuters’ news and advisory service for farmers, leverages the company’s core business to reduce poverty and hunger among India’s rural farmers and promote sustainable economic growth in the agricultural sector. This case study takes a close look at the RML business model.
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